<aside> 🔄

HeyReach + Notion — LinkedIn outreach events auto-populate a Notion pipeline. Connection acceptances, replies, and InMail responses create and update deal records automatically. Track every LinkedIn lead from first touch to closed deal.

</aside>

Why This Combination

HeyReach sends LinkedIn sequences. But replies live in HeyReach's unified inbox, and there's no pipeline view, deal tracking, or follow-up management. This playbook bridges that gap — HeyReach webhook events auto-create Notion pipeline entries, giving you a full deal tracking system powered by LinkedIn outreach.

What you gain: Automated pipeline creation from LinkedIn events. Every accepted connection, every DM reply, every InMail response creates or updates a pipeline record in Notion. No manual data entry.
What you lose: Email as a channel (no Instantly), enrichment (no Clay), signal detection (no ClearCue/Jungler). Pure LinkedIn-to-pipeline ops.

When to Use This vs Other Combos

Use This Playbook When	Use a Different Playbook When
You're running LinkedIn outreach and need pipeline visibility	You want email too — add Instantly (Multi-Channel → Pipeline)
You want to track LinkedIn-to-deal conversion	You need enrichment — add Clay
Your team needs a shared view of LinkedIn outreach results	You want signal-based targeting — add ClearCue

Stack Overview

Tool	Role	What You're Using It For
HeyReach	LinkedIn Outreach	Multi-account LinkedIn campaigns. 13 webhook event types driving pipeline automation: `CONNECTION_REQUEST_SENT`, `CONNECTION_REQUEST_ACCEPTED`, `MESSAGE_SENT`, `MESSAGE_REPLY_RECEIVED`, `INMAIL_SENT`, `INMAIL_REPLY_RECEIVED`, `VIEWED_PROFILE`, `LIKED_POST`, `LEAD_FINISHED_SEQUENCE_WITHOUT_REPLYING`, `EVERY_MESSAGE_REPLY_RECEIVED`.
Notion	Pipeline + Ops	Deal database populated by HeyReach webhooks. Stage tracking, follow-up queue, reply triage, campaign attribution. Views for pipeline board, action items, and performance analysis.

Data Flow

flowchart LR
	A["HeyReach<br>LinkedIn Campaigns"] -->|"Webhook events"| B["n8n/Make<br>Router"]
	B -->|"CONNECTION_REQUEST_ACCEPTED"| C["Notion<br>Create Entry<br>(Stage: Connected)"]
	B -->|"MESSAGE_REPLY_RECEIVED"| D["Notion<br>Update Stage<br>(Stage: Replied)"]
	B -->|"LEAD_FINISHED_WITHOUT_REPLYING"| E["Notion<br>Tag as No Response"]
	C --> F["Deal<br>Progression"]
	D --> F

HeyReach Webhook Configuration

Set up webhooks for these events:

Event	Notion Action	Pipeline Stage
`CONNECTION_REQUEST_ACCEPTED`	Create new pipeline entry	"Connected"
`MESSAGE_REPLY_RECEIVED`	Update existing entry	"Reply Received"
`INMAIL_REPLY_RECEIVED`	Update existing entry	"Reply Received"
`LEAD_FINISHED_SEQUENCE_WITHOUT_REPLYING`	Update existing entry	"No Response"
`CONNECTION_REQUEST_SENT`	Optional: create entry with stage "Request Sent"	"Request Sent"

HeyReach → Settings → Webhooks → Create: