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Clay + HeyReach — Deep enrichment powers hyper-personalised LinkedIn outreach. Claygent researches each prospect, AI drafts connection requests and DMs, then HeyReach sends them at scale with sender rotation. Research-grade LinkedIn outreach.

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Why This Combination

Standard LinkedIn outreach uses the prospect's headline and company name for personalisation. That's what everyone does. This playbook goes deeper — Clay enriches each lead with company research, technographics, funding data, and AI-generated insights BEFORE they enter a HeyReach campaign.

The result: connection requests that reference specific things about their company. DMs that demonstrate you've done your homework. Outreach that feels consultative, not automated.

What you gain: The most personalised LinkedIn outreach in this series. Claygent research + AI-drafted messages mean every touchpoint references specific information about the prospect's company, challenges, and context.
What you lose: Signal-based timing (no ClearCue/Jungler), email as a channel (no Instantly), pipeline tracking (no Notion). Pure enriched-LinkedIn.
The key insight: LinkedIn's 280-character connection request limit forces precision. Clay's research gives you the specific detail that makes those 280 characters count.

When to Use This vs Other Combos

Use This Playbook When	Use a Different Playbook When
You have a target list and want to run deeply personalised LinkedIn campaigns	You want signal-based timing — add ClearCue (Signal → Enrich → LinkedIn)
Your ICP responds well to LinkedIn but generic messages aren't converting	You want email too — add Instantly (Enriched Multi-Channel)
You're doing ABM — 50-200 target accounts that need white-glove outreach	You need high volume (1000+ per week) — Cold Email That Lands is more scalable
You want Claygent research powering LinkedIn message personalisation	You're time-constrained — Intent-Triggered LinkedIn (ClearCue + HeyReach) is simpler

Stack Overview

Tool	Role	What You're Using It For
Clay	Enrichment + Personalisation	100+ enrichment providers. Claygent web research for company deep-dives. AI formula columns for ICP scoring, connection request drafting, DM writing. Company data: size, industry, revenue, funding, tech stack. Export to HeyReach via CSV or webhook.
HeyReach	LinkedIn Outreach	Multi-account LinkedIn campaigns. Actions: connection requests, DMs, InMails, profile views, post likes. Custom variables from Clay data. Sender rotation. Unified inbox. Find Email for future email bridge.

Data Flow

flowchart LR
	A["Lead List<br>(Sales Nav, CSV,<br>CRM)"] -->|"Import"| B["Clay<br>Enrich + Research<br>+ AI Drafting"]
	B -->|"CSV / webhook<br>(LinkedIn URL +<br>custom variables)"| C["HeyReach<br>Lead Lists"]
	C -->|"Campaigns with<br>Clay variables"| D["LinkedIn<br>Outreach"]

Why This Combination

When to Use This vs Other Combos

Stack Overview

Data Flow

Clay Setup

Table Architecture