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Jungler + Clay β€” Monitor LinkedIn conversations, extract everyone engaging with relevant posts, then waterfall-enrich every engager into a qualified, contactable lead list. Turn social attention into outbound fuel.

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Why This Combination

Most outbound starts with a static list: buy contacts from Apollo or Sales Nav, then blast. The problem? Those people aren't thinking about your category right now.

This playbook flips it. Instead of starting with a list and hoping someone is interested, you start with active conversations about your topic and extract the people engaging with them. Every person in your list has demonstrably shown interest in your space β€” they commented on, liked, or reacted to content about your category within the last few days.


When to Use This vs Other Combos

Use This Playbook When Use a Different Playbook When
Your ICP is active on LinkedIn β€” they post, comment, and engage with industry content Your ICP is LinkedIn-passive β€” use ClearCue for business signals instead
You want to build lists of people currently thinking about your topic You want to catch business events (hiring, funding) β€” use ClearCue
You want to find prospects from specific LinkedIn posts or conversations You need automated outreach β€” add Instantly or HeyReach
You're building lists for a specific campaign (event, launch, content promotion) You want continuous monitoring β€” add ClearCue for always-on signals
Competitors have active LinkedIn presences and you want to poach their engaged audience You want pipeline tracking β€” add Notion

Stack Overview

Tool Role in This Stack What You're Using It For
Jungler Social Intelligence + Engager Extraction Real-time keyword monitoring on LinkedIn. Boolean search for precision. AI relevance filtering. Engager extraction β€” pull every person who commented, liked, or reacted to specific posts. Webhook delivery. Workbook organisation. API access for automation.
Clay Waterfall Enrichment + Qualification 100+ enrichment providers. Email waterfall (80-95% coverage). Phone discovery. Company data, technographics, funding. Claygent AI research. ICP scoring formulas. Personalisation hook generation. Export to outreach tools or CRM.

Data Flow

flowchart LR
	A["Jungler<br>Keyword Search"] -->|"Finds relevant posts"| B["Jungler<br>Engager Extraction"]
	B -->|"Webhook / CSV<br>LinkedIn URLs + names"| C["Clay<br>Waterfall Enrichment"]
	C -->|"Enriched leads<br>(email, phone, company data)"| D["Outreach /<br>CRM / Sales"]
	A -->|"Also catches<br>post authors"| C

Two lead streams from Jungler:

  1. Post authors β€” people who wrote posts about your topic (highest intent β€” they're actively thinking about it)
  2. Post engagers β€” people who commented on or reacted to those posts (they're interested enough to engage, but quieter about it)