<aside> πΈοΈ
Jungler + Clay β Monitor LinkedIn conversations, extract everyone engaging with relevant posts, then waterfall-enrich every engager into a qualified, contactable lead list. Turn social attention into outbound fuel.
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Most outbound starts with a static list: buy contacts from Apollo or Sales Nav, then blast. The problem? Those people aren't thinking about your category right now.
This playbook flips it. Instead of starting with a list and hoping someone is interested, you start with active conversations about your topic and extract the people engaging with them. Every person in your list has demonstrably shown interest in your space β they commented on, liked, or reacted to content about your category within the last few days.
| Use This Playbook When | Use a Different Playbook When |
|---|---|
| Your ICP is active on LinkedIn β they post, comment, and engage with industry content | Your ICP is LinkedIn-passive β use ClearCue for business signals instead |
| You want to build lists of people currently thinking about your topic | You want to catch business events (hiring, funding) β use ClearCue |
| You want to find prospects from specific LinkedIn posts or conversations | You need automated outreach β add Instantly or HeyReach |
| You're building lists for a specific campaign (event, launch, content promotion) | You want continuous monitoring β add ClearCue for always-on signals |
| Competitors have active LinkedIn presences and you want to poach their engaged audience | You want pipeline tracking β add Notion |
| Tool | Role in This Stack | What You're Using It For |
|---|---|---|
| Jungler | Social Intelligence + Engager Extraction | Real-time keyword monitoring on LinkedIn. Boolean search for precision. AI relevance filtering. Engager extraction β pull every person who commented, liked, or reacted to specific posts. Webhook delivery. Workbook organisation. API access for automation. |
| Clay | Waterfall Enrichment + Qualification | 100+ enrichment providers. Email waterfall (80-95% coverage). Phone discovery. Company data, technographics, funding. Claygent AI research. ICP scoring formulas. Personalisation hook generation. Export to outreach tools or CRM. |
flowchart LR
A["Jungler<br>Keyword Search"] -->|"Finds relevant posts"| B["Jungler<br>Engager Extraction"]
B -->|"Webhook / CSV<br>LinkedIn URLs + names"| C["Clay<br>Waterfall Enrichment"]
C -->|"Enriched leads<br>(email, phone, company data)"| D["Outreach /<br>CRM / Sales"]
A -->|"Also catches<br>post authors"| C
Two lead streams from Jungler: